Learn how salons get more Google reviews consistently using simple scripts, QR codes, and timing strategies that improve Google Maps rankings and attract more bookings.

Not showing up on Google Maps? Learn the 10 proven steps salons use to rank higher, get more local visibility, and increase bookings, without complicated SEO.

Booking abandonment is costing salons thousands in lost revenue, and most owners can't even see it happening. Here's why, and how to fix it.

Struggling to rank on Google? Learn how to improve local SEO rankings with practical strategies for salons and beauty businesses that actually work.

Salon marketing software focuses on discovery, conversion, and retention, while booking software handles appointments. Learn what marketing software adds and when salons need it.

Salon booking software manages appointments, but salon marketing software supports discovery, booking, and retention. Learn how each fits into the client journey.

Clients often start booking but don’t finish. Learn where drop-offs happen in the salon booking funnel and why most salon booking software never shows it.

Booking software for salons simplifies appointments, but it does not bring new clients. Learn why salon booking systems fall short on visibility, conversion, and retention.

Salon scheduling software helps manage appointments, but it doesn’t create demand. Learn why consistent salon bookings need more than scheduling.

Compare Vagaro and Zoca to see the real difference between appointment booking software and salon marketing software built for growth.

Learn how to build clientele as a barber in 2026 by understanding how clients find, compare, and choose barbers differently than before.

Learn the hair salon SEO secrets that get salons found on Google and AI search. Simple SEO tips to rank higher and bring more customers through your door.

Struggling to retain salon clients? Learn proven client retention strategies salons use to boost rebookings, loyalty, and repeat visits.

Learn how Google ranks beauty salons in “near me” searches and how AI reflects that visibility, so your salon shows up first and attracts more bookings.

Salon software and AI are changing how salons grow. Learn how modern salon technology improves salon discovery, client retention, and rebooking.

Discover the best salon software to get more clients. Our ultimate guide helps salon owners choose the right tools with expert tips, case studies, and real-world examples.

Discover the top 10 benefits of automating salon marketing. Learn how automation helps you save time, attract new clients, reduce no-shows, and boost loyalty effortlessly.

Struggling with empty chairs in your salon? Discover 15 proven salon marketing strategies to attract new clients, boost repeat bookings, and build lasting loyalty.

Struggling to get results from your spa marketing? Discover common mistakes spa owners make and learn actionable strategies to attract more clients, boost bookings, and grow your business with tips from Zoca.

Learn how to optimize your spa or salon's Google Business Profile for better visibility. Step-by-step guide with examples, templates & pro tips.

Learn how to handle negative Google reviews for your spa or salon gracefully. Turn criticism into opportunities, protect your reputation, and build customer trust.

We’re covering everything—from how Google uses photos in search rankings, to creating a seamless integration between your Google Business Profile and Google Maps, to pro tips on optimizing your photos for the best results.

We’ll cover everything you need to know about Google reviews, including how to attract more feedback, respond appropriately, and turn Google into your marketing bestie.

Below are 10 Google Business Profile optimizations that address what both the algorithm and potential clients want to see.